Over the course of the last several years, the ways in which Americans purchase their food have changed dramatically thanks to innovations in technology. In 2016, a new start-up seems to pop up every week, pledging increasingly convenient ways to shop, cook, and order takeout from the comfort of one’s home. Still, amid all these advances, the grocery store has remained relative unchanged—that is, until now.
On Monday, Amazon released a video detailing plans for its flagship brick-and-mortar grocery store in Seattle, Washington. Dubbed Amazon Go, the mini-supermarket features aisles of prepared foods and standard, packaged products, but promises to get rid of checkout lines, registers, and basically all human contact.
After checking into the store with their smartphones, customers will be able to peruse the shelves, adding items to both their physical and virtual shopping carts. If a customer changes his or her mind about a product, the item is automatically removed from the shopping carter after being placed back on the shelf.
“We used computer vision, deep learning algorithms, and sensor fusion, much like you’d find in self-driving cars,” the narrator explains. “We call it ‘Just Walk Out Technology.’”
Got all that?
Despite the almost laughable complexity of Amazon’s tech jargon, all we really need to know is that supermarket lines are about to be a thing of the past.