Whole Foods customer and Los Angeles Magazine editor Marielle Wakim Instagrammed a picture of this $6 bottle of “Asparagus Water” from Whole Foods, which is literally just water with some stalks of asparagus in it.

Somewhere in L.A., Whole Foods executives are laughing at all of us.

A photo posted by Marielle Wakim (@marielle.m.n.o.p) on

We’re not experts, but this doesn’t seem like the best way to recover from an overpricing scandal, now does it?

Here’s another questionable item that you can find at Whole Foods: $20 vinegar powder (a.k.a. the cocaine of vinegars). If vinegar powder and asparagus water isn’t yuppie bait, we don’t know what is.

Meanwhile, people who like food and don’t have a trust fund out here like…


Eater called up Whole Foods to get an explanation for why the grocery chain would charge customers $6 for asparagus in water. Here’s how the conversation went down,

The operator denied the product existed; eventually she transferred the call to a gentleman in the produce department who did not want to give his name. He explained that the product was new, “We’ve had them on the shelf for the last few days.” When asked how the new item is made, he said, “It’s water, and we sort of cut asparagus stalks down so they’re shorter, and put them into the container.” When Eater asked what it was for, there was a long pause before he said, “Well, it’s… to drink.” He elaborated, “The nutrients from the asparagus do transfer into the water.”


[via Eater, Instagram]