The easily meltable, highly processed cheese-like substance Velveeta is in short supply, reports USA Today. Many stores are running out of the processed cheese known as Liquid Gold to Velveeta lovers, but widely criticized by most “foodies.”

Ad Age was the first to report that East Coast grocery stores seemed to be running out of Velveeta cheese. But when USA Today asked Kraft (the company behind Velveeta) to discuss specific reasons for the shortage, representatives were very, very vague.

Kraft spokesperson Jody Moore did give this questionable response, though:

“This is really a short-term issue that’s more noticeable right now given the increased seasonal demand.”

Processed cheese is a seasonal product? We’re confused. Moore continued by saying, “It is possible consumers may not be able to find some Velveeta products on store shelves over the next couple of week.

But, but…how is a product that stays good for years—and contains just milk, whey, water, weird food additives, and coloring—in short supply?

Culinary historian Ken Albala says Velveeta may see a spike in interest around Super Bowl time—then notes that this doesn’t make sense because the event is nearly a month away. So, everyone is confused and no one knows anything except there might be a Velveeta shortage.

Nevertheless, there’s no time like the present to recommend the lowest brow recipes you can make with Velveeta before you can’t get your paws on any.

Click through the gallery for 10 lowbrow Velveeta recipes to cook before the “shortage.”