Do you love Taco Bell and its stunt-food innovating so much that you would order its new item without knowing what it is? That’s what millennial-loving chain is banking on.
According to a press release, the company is launching a “not-yet-named” new food item next week that will be revealed in an (expensive) ad during the Super Bowl this Sunday. However, in a twist, interested (and/or stoned) parties can blind pre-order the mystery item online starting today and pick it up on February 6, two days before the reveal.
While the chain has done many things, including coating taco shells with Doritos powder, this is the first time it has ever allowed a pre-order. Per the website, the mystery item costs $2.99 and customers are only allowed to order five of the items each.
While Taco Bell is keeping mum on what the item is, the dish’s allergen info reveals that it contains wheat flour, pepper jack cheese, tomatoes, seasoned beef, lettuce, and cheddar cheese. We’re guessing the item is the Quesalupa—a “Chalupa-like shell but with a melted cheese core.” Earlier this year, it was revealed that the chain will likely release the cheese-stuffed Chalupa nationwide on February 8. Most notably, the item comes with standard taco fixings like seasoned beef, lettuce, and tomatoes (all listed in the allergen section), in addition to cheese and a flour shell.
[via Taco Bell]