Olive Garden—the breadstick mecca whose business has taken a nosedive in recent years—just announced plans for its first-ever “Never Ending Pasta Pass.”

The “Never Ending Pasta Pass,”which sounds like something baller you’d cop at a theme park, gives you access to all of the pasta, salad, breadsticks, and soda that your heart desires for seven weeks straight. Cost: $100.

Is this a gimmick? Yes. Do we want to get our hands on one of the 1,000 Pasta Passes sold today at 3pm ET, if only to flash it in front of our friends to make them super jealous? Sure, why not.

To be a Pasta Pass card holder—and stuff yourself with pasta for 49 days in a row—you can head to the Olive Garden web site where the cards are being sold.


“What we’re trying to do is get some attention,” Jay Spenchian, executive vice president of marketing for Olive Garden, told USA Today. “It’s sure to provoke a reaction.” Dude seems thirsty, but chain restaurant stunts are always about getting the attention of the masses.

In the #StruggleIndustry that is casual dining restaurants, all-you-can-eat promotions seem to be a go-to marketing strategy. Remember TGI Friday’s $10 “Endless Appetizers” promotion? Unsurprisingly, it got people hyped. Only time will tell if this Pasta Pass stunt will do the same.


[via USA Today]