We can get down with whiskey- and tea-scented cologne, but spritzing yourself to smell like a Burger King Whopper is another story entirely.

Burger King Japan announced it will release a Whopper-scented fragrance for one day only: April 1.

Is this a publicity stunt to promote the country’s newly registered “Whopper Day,” as well as a April Fools joke? Sure it is. Does that mean people won’t drop 5,000 yen (roughly $41) to cop a bottle of the “Flame-Grilled” fragrance? That remains to be seen, but we’re guessing they will.

This isn’t the first time Burger King has produced a body fragrance. In 2008, the chain released a cologne called ‘Flame,’ touted as being “the scent of seduction with a hint of flame-broiled meat.” Though Flame is now discontinued, it was available online and at Ricky’s stores in New York City for a bit.


[via High Snobiety]