If 80,000 bees could do your bidding, what an army they would make! You could inflict some serious damage, or, like the good folks at Dewar’s did, you could have them help market your newly-launched whisky. (That’s 80,000 bees signed over to corporate slavery!)
To promote the launch of it’s Highlander Honey, Dewar’s got together with a sculptor/engineer and a beekeeper, and placed 80,000 bees inside a bottle-shaped vessel that mimicked their normal hive setup. After six weeks, the bees had formed a natural honeycomb sculpture inside, in a back-to-nature “3-B” process (a pun on the equally fascinating 3-D printing) and the distiller put it all on video for us to watch in amazement. As far as marketing gimmicks go, this one’s pretty ingenious and superbly apt too. Who better to shill a honey-whisky than bees themselves?
But is honey-whisky even delicious? you ask skeptically. While it might sound like sacrilege to old-school whisky connoisseurs, honey-flavored hooch is hardly a new thing. Drambuie has been using the golden nectar in their honey and herbal liqueur since the 1800s, and Jack Daniels came out with it’s hugely successful Tennessee Honey in 2011. But this is the first time a Scottish distillery has put a honey-whisky on the market. Unsurprisingly, this created a bit of a stink (notice the word whisky isn’t in the name).
Nevertheless, this video is captivating, and there’s even a life-lesson quietly tucked away in there: “I’ve been stung 1000s of times, but the nice thing is, the venom of the bee means that you’re going to get the sweetness of honey.” Aw.