The 1990s were a golden age for snack foods in America. As a child during the Clinton years, a never-ending array of sugar-packed cereals and neon-green juice boxes lined the aisles of our nation's grocery stores. And while today, millennials have largely outgrown the Fruit Roll-Ups and Gushers of their youth, there's one snack food from the glory days that's taken on an almost mythical importance in the minds of twenty-somethings: Dunkaroos.

The beloved pantry item stopped being available in the U.S. in 2012, but continues to live on up north in Canada. In the years since the great discontinuation, American Dunkaroos devotees have been forced to pay exorbitant to order the snack online. That is, until now.

A new website now enables American Dunkaroos fans to "smuggle" their favorite snacks into the U.S. using sympathetic Canadian couriers. Aptly titled "Smugglaroos"—and touting the catchphrase "Make America Dunk Again"—the site allows Americans and Canadians to become importers and exporters of the treats, respectively.

While it would be easy to paint this as some clandestine spy operation, the truth is Smugglaroos appears to be a clever marketing tactic from General Mills, the producer of the snacks.

It remains somewhat unclear why the company would want to snuggle its own products across the border, instead of, you know, just making the treats again in the U.S. But at the very least the promotion has gotten people talking about the snack food again.

Since Smugglaroos essentially sounds like Craigslist for cookies, the website has some safety guidelines—tips like meeting in a public places, using the buddy system, and operating under an alias. "This website is created for your fun and entertainment," the site reads. "Please be safe.​"

OK, so maybe these black market Dunkaroos really are as nefarious as they sound.

[via Mic]