Though Toblerones don’t always make their way into Halloween bags stateside, the Swiss-made chocolate bars—famous for their nougat-filled peaks and valleys—are incredibly popular overseas. Long a staple of airports and mini-bars, Toblerones are apparently so beloved that when the company announced it would be changing the shape of its chocolate bars this week, the world straight up lost it.
According to the New York Times, the alteration will drop the company’s 170-gram chocolate bar down to 150 grams, and its larger, 400-gram bar down to 360 grams. Instead of making the chocolates shorter or skinnier, the company lengthened its bars’ valleys while spacing out the Alpine-shaped peaks, making the cost-cutting scheme painfully obvious.
And though the change will almost exclusively affect British fans of the chocolate bar—causing a fresh wave of post-Brexit jokes to flood social media—the world at large was heated over the shift, voicing their outrage on Facebook, Twitter, and Reddit.
In the wake of the outrage, Toblerone posted an explanation on its Facebook page. Essentially, the company claimed it was left with two choices: either charge more for the product, or make the chocolate bars smaller.
"[L]ike many other companies, we are experiencing higher costs for numerous ingredients," the company wrote. "We carry these costs for as long as possible, but to ensure Toblerone remains on-shelf, is affordable and retains the triangular shape, we have had to reduce the weight of just two of our bars in the UK, from the wider range of available Toblerone products."
Though Toblerone might have had its customers best interests in mind, something tells us chocolate-lovers across the pond would rather pay an extra pound than lose any of those nougat-filled peaks.