Cup Noodles is one of the more straightforward food products on the market. Fork over a couple quarters, add a little boiling water, and in three minutes you have a piping hot bowl of pretty decent instant ramen—no dishes required.
But while the soup has long relied on simplicity as a selling point, Nissin—the manufacturer of the noodle-filled foam containers—has been turning to increasingly over-the-top commercials in an attempt to appeal to a wider audience. Now, the company may have finally outdone itself, following seven samurai as they surf, skate, ski, and pogo-stick their way through the beaches and streets of Rio de Janeiro, Brazil.
[via YouTube/CupNoodlesBrasil]