Standing over seven feet tall, and weighing roughly 325 pounds, Shaquille O’Neal is a big, big man. During his tenure in the NBA, Shaq was famous for shattering backboards and dominating the post. Now, some five years after his retirement, we finally have an idea of what gave Diesel his superhuman strength. No, it wasn’t Icy Hot. The secret is doughnuts—specifically Krispy Kremes.

On Tuesday, O’Neal took to twitter to announce that he had “joined the Krispy Kreme” family by becoming the company’s new global spokesperson. In addition to becoming the new face of those heavily glazed doughnuts, Shaq also became the owner of an iconic, 60-year-old Krispy Kreme location on Ponce de Leon Avenue in Atlanta, Georgia.

As Eater notes, the partnership between the Kazaam star and Krispy Kreme comes as little surprise. Over the years, Shaq has frequently professed his love for the doughnut chain, ordering 53 dozen pastries for his colleague Charles Barkley and filming himself enjoying some of the treats to the tune of “We Belong Together” by Mariah Carey

As a part of his initiation into the Krispy Kreme family, Shaq visited the company’s headquarters in Winston-Salem, North Carolina, where he enjoyed fresh, warm glazed donuts as soon as they rolled down the assembly line.

Still, as much as Shaq’s love of doughnuts seems genuine, the former ballplayer has always been a businessman. The athlete has been kicking himself for years after he turned down the chance to invest in Starbucks in the early days of the company. According to ESPN, Shaq was even offered the rights to be the only franchisee in the entire coffee empire—an opportunity that could have made him tens of millions.

Over the years, the former Laker also built more than two dozen Five Guys locations in Los Angeles, and has owned a number of Auntie Anne’s pretzel stores.

[via Eater, ESPN]