Waiting in a sweaty, never-ending line has become almost synonymous with Danny Meyer’s beloved burger chain, Shake Shack. If you haven’t stood for an hour-and-a-half in Madison Square Park in the hopes of getting your hands on a ShackBurger and some crinkle cut fries, you just aren’t a real New Yorker. Still, all that might be about to change.
Beginning on October 17, Shake Shack will be testing a mobile-ordering app for their Midtown East location at Third Avenue and 40th Street. Aptly titled “The Shack App”, customers can customize their order, reserve a pick-up time, and receive a text when their food is ready. According to a press release, the chain’s burgers, fries, flat-top hot dogs, custards, and the infamous Chick’n Shack will all be available on the mobile menu.
Though the company seems to have high hopes for the product, for the time being the app is strictly a single market test, and there are no immediate plans for expansion currently.
The Shack App also has a Shake Shack location finder, a feature to save past orders, access to nutritional information, and a live feed of the “Shack Cam,” so users can watch customers suffer in line at the “O.G.” location in Madison Square Park.
While mobile ordering is limited to Midtown Manhattan for now, a nationwide expansion probably isn’t too far behind. The Shack App release follows a string of big moves from the company in recent weeks, including the rollout of a new chicken sandwich, a forthcoming Shake Shack cookbook, and the opening of the chain’s 100th store. An Android Shack App is also currently in development.
“I ordered via the app twice and it was so easy, the food was ready on time, and it seems like this app is ready to be rolled out nationwide at any time,” an anonymous source told Eater. “I had no trouble with it."