Chipotle’s spinoff burger chain, Tasty Made, is officially up and running with the opening of its first location in Lancaster, OH Thursday. Promising to stick to the roadside classics, the restaurant’s menu is exceedingly simple: burgers, fries, and milkshakes. That’s it.
Made with “responsibly raised” beef (no antibiotics or added hormones), customers can order the signature “Tasty Made” burger with American cheese, pickles, tomato, lettuce, and “bacon sauce,” or stick with a classic cheeseburger or hamburger, topped with diced red onions, ketchup, and mustard. The fries are “house-cut Russet potatoes twice-fried in sunflower oil & seasoned with salt,” according to the menu, and the restaurant's hand-mixed milkshake flavors include classics like chocolate, vanilla, and strawberry, as well as an Ohio “buckeye” blend.
Though in recent years Chipotle has been plagued by a series of health scares, the simplicity of the Tasty Made menu—and the decision to use responsibly raised beef—fits with the burrito giant’s original business model.
“Each order is sent to an advanced queuing system that uses heads-up visual cues so that the team can cook and serve the food very quickly,” Steve Ells, Chipotle’s CEO, said in a press release, according to Eater. “This is in stark contrast to typical fast food burger chains where frozen burger patties are usually cooked ahead of time and held until later, at which time they are assembled.”
The Tasty Made concept was developed by Ells and long-time Chipotle employees Dave Chrisman and Nate Appleton. Unlike Chipotle, the burger chain joint will feature a drive-thru window, and give off more of a fast-food vibe, than a fast-casual aesthetic. The restaurant's new signature sauce also seems like reason enough to give Tasty Made a shot.
“Move over ketchup, our smoky bacon sauce is the perfect condiment for your fries,” the menu reads.
We could get on board with that.