Despite repeat offenses from the likes of Chipotle, Whataburger, and Jimmy John’s, there seems to be no means of taking the Internet away from food brands now that they’ve learned its terrible, awesome power. The latest company to let their Twitter fingers get the best of them is 16 Handles—a neon-colored frozen yogurt chain named after a movie from 1984.
Earlier this week, 16 Handles induced a nationwide facepalm after it sent out an email blast with the subject line “We’re Making Fro-Yo Great Again.” In addition to reaching for the lowest of low-hanging fruits, the company also referenced “Tiny Hands Trump” in the body of the email, along with an ill-advised graphic reading “Grab ‘Em By The Fro-Yo,” according to Gothamist.
In case you’ve been living under a rock the past few weeks, the line is an obvious reference to comments made by presidential candidate Donald Trump. In the days since an audio tape capturing Trump’s lewd comments about women public, the candidate has been forced to issue an apology, and critics have called his words reminiscent of sexual violence and assault.
Though it’s unclear how many people received 16 Handles’ insensitive email, the company was at least quick to issue an apology for “facetiously referencing pop culture.” The apology also stated that 16 Handles does not endorse either candidate.