On Sunday night, the Texas Longhorns upset the No. 10-ranked Notre Dame Fighting Irish to win 50-47 in double-overtime. After a mediocre 2015 season, which saw the Longhorns tie for fifth place in the Big 12, the game marked an important moment for the team, and the University of Texas used every resource available to insure a victory. Before the match, UT alumnus Matthew Mcconaughey stopped by to give the players a pep talk.
"Work ethic will eliminate fear,” he said. “The worst thing you can do is to have one hesitation and not be ready mentally for Sunday.”
While the game itself was full of ups and downs, there was one organization that didn’t hesitate at all on Sunday. After quarterback Tyrone Swoopes ran for his third touchdown, clinching the win for the Longhorns, Whataburger, the beloved, San Antonio-based fast-food chain, tweeted some advice of its own to the Fighting Irish.
The message has been re-tweeted more than 40,000 times in less than 24 hours, and fans were quickly in the mentioms applauding the burger chain for its savagery.
In the vast, ever-expanding landscape of corporate Twitter accounts, Whataburger is known for bringing the heat on social media. Back in 2015, during the height of the Drake v. Meek Mill feud, Whataburger blocked the Rick Ross-affiliated restaurant chain Wingstop from viewing its tweets, and later trolled Mill about serving “high quality” beef.