IKEA, the Netherlands-based furniture store, is best known for two things in this world: forcing its customers to assemble impossible-to-pronounce pieces of Scandinavian desks, beds, and tables, and then feeding them an assortment of Swedish meatballs and all-black “ninja” hot dogs.
Always on the cutting-edge (why else would Kanye West be begging for that collabo?), IKEA announced this week that it would be combining these two experiences by opening its first pop-up restaurant at its Shoreditch, London location. Keeping with the company’s DIY philosophy—and apparently trying to take all the pleasure out of going out to eat—the company will once again make the customers do all the work.
Dubbed "The Dining Club," and open for two weeks this month, IKEA wants customers to cook a full meal and then serve the food to a group of friends for either breakfast, lunch, or dinner. According to Time, the whole affair is supervised by a professional chef, but it seems the geniuses at IKEA have once again found a way to make its customers believe the phrase “some assembly required” actually translates to a good time.
"With people spending less time cooking and eating together in the U.K., Ikea are giving the foodies, wannabe-cooks, kitchen-novices and fine-diners the chance to express themselves and impress their friends in a restaurant where they will have their very own sous chef and maître de," the company wrote in a press release.
The pop-up is supposed intended to feed large groups of people, serving between 7 and 19 guests per session. According to IKEA, there are only 38 available slots available, but the good news is that all food and alcohol is free, and the company will even supply a wait staff to handle guests while the customers-turned-cooks are busy in the kitchen.
While the ninja hot dogs might sound a little unappetizing—and the Dining Club may feel like a lot of work—over the years, IKEA has attempted to make big strides when it comes to its food, introducing chicken and veggie meatballs, and unveiling a futuristic, interactive kitchen table for 2025.