For months, Chipotle has been trying every trick in the book to regain customers’ trust and appeal to younger consumers, offering free burritos, launching happy hours, and making a litany of corny dad jokes on Twitter. Unsurprisingly, none of this has done much to repair the company’s tarnished reputation.
But now, in a surprising twist of fate, the beleaguered burrito chain may finally have its finger on the pulse of America’s youth. In 2015, college students don’t just want burritos; they want burritos airlifted to them via flying robots.
According to Gizmodo, Chipotle and Project Wing—a new division of Google’s parent company, Alphabet—will begin testing a burrito-drone delivery system on the campus of Virginia Tech next week. And though one might be tempted to imagine a fleet of miniature aircrafts flying out the back door of a fast-food restaurant, students will place their orders at special kiosks, and the drones will take off from nearby food trucks.
"Last year while discussing the entrepreneurial spirit at Virginia Tech, I jokingly speculated we might one day have quadcopters delivering ramen noodles around campus—apparently I wasn't off by much," Tim Sands, Virginia Tech’s president, said in a statement to CNN Money.