There must be something hidden deep within the human psyche—some innate, atavistic instinct—that causes human beings to want to roll around in various foodstuffs. Practically since the dawn of time, men and women have been wrestling in small vats filled with jello and pudding. Earlier this month, a party hosted by Russian oligarchs even paid two models to pull each other’s hair in a pool filled with caviar as they mocked the United States.

And now, unbeknownst to us, the World Gravy Wrestling Championships just hosted its 10th annual competition at the Rose 'N' Bowl pub in Lancashire, England, with 16 men and eight women grappling with one another in 1,000 liters of meat juice.

Hundreds of spectators turned up to watch the competitors roll around in the brown goo, and Andy Holt, the events organizer, says the sport is actually harder than it looks.

“It is crazy, but it is all about having fun and it is for a great cause,” Holt told the BBC. "It really does take it out of you, even if it is just two minutes."

Though one might think the World Gravy Wrestling Championships is all about hedonistic pleasure and gladiatorial conquests, the proceeds from the showdown were donated to a good cause—the East Lancashire Hospice. The wrestling matches also aren’t about technique and brute force; instead, competitors are judged by the quality of the show they put on.

“The points system is more about entertainment,” Holt, who has wrestled in eight of the tournaments, explained, adding that things are “very slippy out there."

We’re just waiting on Hulk Hogan and the Iron Sheik to stage their comebacks at the Rose 'N' Bowl pub next year.

[via BBC]