Though inside the food world Pharrell Williams is most closely associated with McDonald's—penning the chain's famous "I'm Lovin' It" jingle, stealing Chicken McNuggets as a youth, and begging for some food in Paris at 6 a.m.—the rapper, producer, and style icon will soon be releasing his own line of products apart from the Golden Arches. And no, it's not with Arby's, either.
According to a press release, Skateboard P and his father, Pharoah, have been working with the upscale, Manhattan grocery store chain Dean & Deluca to create the aptly titled "Williams Family Kitchen." Slated to hit shelves in 2017, the line will feature a collection of specialty food products based on "authentic Williams’ family recipes."
Though it remains unclear exactly what dishes the Williams boys will be whipping up together, Pharrell says the family is hooked on his father's cooking, and that the meals often feature healthy ingredients. The decision to turn a family tradition into a business model was announced this week at Dean & Deluca's Bangkok location.
“It was an honor to help my dad turn his cooking pastime into a business with this Dean & Deluca collaboration. His recipes are so good—my whole family is addicted to his cooking,” Pharrell said in a statement. “Our father son agreement was that he would make food with healthier ingredients that were a better choice for his lifestyle and would essentially help add years to his life. The kitchen is where everyone hangs out to talk and eat, hence the name.”