After months of anticipation, the state fair Gods smiled down upon all of us city folk this week, finally bringing the Midwest's most prized snack-food to our local supermarket aisles. According to the Associated Press, an official, Hostess-approved "Deep Fried Twinkie" is now available for purchase throughout the US.
The carnival staple will be sold exclusively at Walmart for the first three months, and come in both chocolate and vanilla flavors. But if you're in Walmart right now, scanning the snack-food aisle wondering why you can't find the goods, it's not because they've already sold out (well, that might be one reason...).
The Deep Fried Twinkies are actually being sold in the freezer aisle, and needed be browned in the oven, toaster oven, or frying pan before you can shove all that artery-clogging goodness in your gullet.
"It has a 'retro cool factor,'" Ellen Copaken, Hostess' vice president of marketing, told the AP on Friday. "It plays into the comfort food trend. And it's fun."
While Walmart swears its customers—a sect of people so infamous they warrant their own longstanding blog—enjoy health-food, the prospect of stocking the Deep Fried Twinkie was an opportunity too delicious to pass up. The collaboration was reportedly a year in the making, and is part of a "strategy of working closely with suppliers to come up with new twists on existing foods," according to the AP.
"Most of our customers have a desire to eat healthier," Charles Redfield, the executive vice president of food at Wal-Mart, explained. "But at the end of the day, it has to taste good. Great healthy things that don't taste good don't do well."
Truer words have never been spoken.
Still, the real good news is you can now save tons of money on canola oil once you stop frying your own Twinkies at home—or is that just us?