Al Roker is having a moment. Earlier this week, after uttering the words "he lied" innumerable times in a brutal takedown of Olympic swimmer Ryan Lochte, the NBC weatherman became an Internet sensation, with this legendary drink-stir popping up all over Twitter.
Now, Roker finally has the perfect meal to go with that lime-filled caipirinha, with Shake Shack unveiling a $7.49 “Roker Burger” on Monday.
Alright, the burger was probably in the works before the Today show co-host became a viral star, but the timing of the release only further solidifies Roker’s status as a social media heavyweight.
Available for one week only at all Shake Shack locations, the Roker Burger comes with the chain’s signature all-natural Angus beef patties, Niman Ranch BBQ pulled pork, double American cheese, red-eye mayo, and pickles.
Though the Roker may seem a bit pricey, the proceeds go to a good cause. $1 from each sale will go toward helping No Kid Hungry, an organization dedicated to ending childhood hunger.
"Working with Al to create a quintessential southern barbecue burger was such a blast, and we think our fans are going to love it," Mark Rosati, Shake Shack’s culinary director, said in a press release. "Even better, this burger will support the incredible work of our friends at No Kid Hungry."
“Creating a burger with the folks at Shake Shack is exciting,” Roker added. “Creating a burger that helps childhood hunger is inspiring.”
While the burger may be making a positive impact (couldn’t they donate a bit more than a buck, though?) the reviews are in, and they aren’t great. The Washington Post’s Tim Carman tried the Roker and was decidedly unimpressed.
“The flavors were as unfocused as you'd imagine for a barbecue-burger mashup: a little tangy, a little spicy, a little beefy, a little sweet,” he wrote. “It looked like a California mudslide that wiped out an In-N-Out Burger in the process.”
[via Daily Meal]