Millennials—a group known for being so lazy its members can't even make cereal at home—get their fair share of criticism. Lifestyle goddess Martha Stewart recently rebuked the entire generation, criticizing twenty-somethings for living with their parents and not knowing how to grow tomatoes on a goddamn terrace. And while young people are infamous for photographing their way through meals, it appears millennials now prefer an Instagram-able dinner out on the town over some of life's more sensual pleasures.
A new report from the ad agency Havas Worldwide claims that a staggering 54 percent of men and women between the ages of 18 and 34 believe that "eating can be just as pleasurable as sex." And as if that statistic wasn't shocking enough, of the 11,976 people polled for the study, 35 percent agreed with the following statement: "Given the choice between sex and an excellent dinner at a restaurant, I would choose the dinner."
While it remains unclear whether the food has gotten better, or the sex has just gotten worse over generations, the numbers are surprising, and show a shift in values and priorities among young Americans.
"Part of the allure of food, especially for Prosumers [today’s leading influencers and market drivers] and millennials, is that it offers endless opportunities for experimentation and new experiences," the study reads. "Around 8 in 10 Prosumers and 7 in 10 millennials say they like to experiment with new food flavors and ingredients. A majority of both groups also enjoy trying 'exotic' foods and claim to be more adventurous eaters than they used to be."
In 2016, it seems "food porn" and "food-gasms" could soon replace real porn and real orgasms.
"With the proliferation of hashtags such as #foodporn and #foodgasm, it might come as no surprise that around half the mainstream and 6 in 10 Prosumers agree that eating can be as pleasurable as sex," the study reads.
[via Huffington Post]