Following in the footsteps of rap moguls before him, 2 Chainz—the Georgia MC formerly known as Titi Boi—is looking to insert himself in every facet of the culture. Over the years, he's founded his own record label, the Real University, starred in his own web series, Most Expensive Shit, and penned a digital cookbook, #MEALTIME. Now, the rapper is set to take on the restaurant business, announcing in an Instagram post on Saturday his plans to open an upscale lounge and tapas bar in Atlanta.
“So I think it’s time i let y’all in on my newest venture as an entrepreneur this spot is called @escobarlounge my first club/lounge in the city of Atlanta off Peter St…#GodisGood …will be given opportunities and hiring reliable employees in the near future,” he wrote.
In recent years, Atlanta has not only become a Mecca of hip-hop, but a hot-bed of rapper-owned restaurants, albeit with some turmoil. Jermaine Dupri and Diddy both operated now-defunct eateries in the city, and earlier this month TI's new downtown restaurant, Scales 925, found itself at the center of a legal battle, with employees suing Tip for back wages.
Still 2 Chainz hopes he'll have better luck. Escobar Lounge will be located at 327 Peter's Street SW in Castleberry Hill and cater to the rapper's celebrity friends. The business is a joint venture with Mychel "Snoop" Dillard, the owner of a club called the Hookah Hideaway, and is expected to open in November.
"We want [Escobar Lounge] to be one of the top spots for the upscale and celebrity crowd in the city," Giselle Warren, spokesperson for the company, told What Now Atlanta last week, confirming that this will be the rapper's first foray into the hospitality business. "2 Chainz has been looking to get into the restaurant industry for a while now, and this is an opportunity to do something unique."