Earlier this year, the world was shocked to learn that the laziness of millennials had reached such catastrophic proportions that twenty-somethings could no longer be bothered to eat cereal. All those soggy corn flakes are just too hard to clean out of a bowl, and cereal sales have plummeted by 30 percent over the past 15 years as a result.
Luckily, Kellogg’s now has a solution. Earlier this week, the multinational food manufacturer announced that it would be opening an all-day cereal bar in Times Square on the Fourth of July. For a whopping $7.50 per bowl (a whole box costs roughly the same at most markets) customers can choose from just six different cereals, and will also receive 12 ounces of milk.
For an extra $2, Times Square tourists can also add either yogurt or ice cream to their Rice Krispies and Frosted Flakes. Other, more artisanal ingredients like pistachios, lemon zest, thyme, and green tea powder are also on the Kellogg's NYC menu.
Predictably, New Yorkers are not thrilled about the exorbitant prices and precocious ingredients.
“It’s not for us anyway, it’s for the tourists,” another man from Queens added. “They don’t know any better.”
Still, teaming up with former per se general manager Anthony Rudolf and chef Christina Tosi, Kellog’s is hoping quality and nostalgia will be a winning combination. According to Eater, customers will order their food, be given a buzzer, and then wait to pick up their food from a faux-kitchen cabinet.
“You’ll open up the cabinet, and there’s your cereal—or maybe not,” Rudolf told the site. “Maybe it’s the morning paper or an apple or a banana or maybe you get the toy in the cereal box. And maybe the toy in the cereal box is a temporary tattoo, or maybe it’s Hamilton tickets.”
Just like the good ol’ days, everyone who eats at the café will get a prize, though some might be cooler than others.
“Say a little kid walks in with a Yankees hat, and we have a signed ball in our toy chest from one of the Yankees player,” Rudolf continued. “We can give it to them."
Check out the full menu below, via Eater.