There are few things more annoying than having to wait 50 minutes for that food-delivery order, especially when you’re starving and hangry. Wouldn’t it be amazing if you could just press a few buttons and have the food at your door in mere minutes? That is what on-demand delivery company Postmates is hoping to do. According to TechCrunch, the company is launching Pop, a 15-minutes-or-less food delivery service in New York City, this week.
Pop features a “daily curated list of lunch items you can receive in 15 minutes or less,” and for now, there is no delivery fee. The meals are available only between 34th Street to the Bowery, meaning anyone in Brooklyn, Queens, the Bronx, Staten Island, or a major chunk of Manhattan is stuck with regular food-delivery times of companies like Seamless and Eat24. Postmates—which also offers delivery from restaurants like Chipotle and 7-Eleven—already has Pop programs up and running in San Francisco and Los Angeles.
— Neil Wiernik (@linewireink) April 20, 2016
Pop is very similar in concept to UberEats, the ride-share company’s food delivery program that guaranteed a meal in 10 minutes or less. The company announced that it was shutting down its New York City program this week, but would keep the instant-meal option in cities like Los Angeles and Chicago, writes Quartz.
Perhaps Uber realized that getting from Midtown to another place in the city in under 10 minutes every time is nearly impossible, even if you have Olympic-level bike messengers. Does this mean that truly instant delivery is a pipe dream? Uber is still offering its other food delivery option, which promises food from over 100 NYC restaurants in a way more reasonable 30 minutes.