It’s been a long time since there’s been some good news about Chipotle, but the burrito chain is trying its best to win back customers after its worst year to date. The company’s free-burrito blitz may get punters through the door, but they’ll need something to keep ’em coming back, and they’re turning to a tried-and-true enticement: booze.
According to Grub Street, Chipotle is in the process of testing new craft cocktails and beers at a Denver location near the burrito chain’s corporate headquarters. The revamped drink menu will feature a smoky mezcal margarita, an exclusive Vienna-style Mexican lager brewed by Colorado kings of craft Oskar Blues, and sangria on tap.
And booze isn’t the only new addition to the drink menu, Chipotle is adding a watermelon agua fresca, and a hibiscus tea with rooibos and lemongrass as well.
The new cocktails and beer will be available only at the single Denver location as of now, but if all goes well, expect a nation-wide rollout in the near future. Nothing says welcome back like sangria in the summertime.
[via Grub Street]