Japan is always ahead of the curve when it comes to food and technology trends, so it’s no surprise that Japanese parents would start a viral social-media trend that makes “Hot Dog Legs” look remedial.

According to BuzzFeed, parents in Japan are tagging their photos with #我が子の最強ちぎりパン画像, which translates literally to something like, “Our child’s pre-sliced bread image,” but is probably more like, “My baby’s got the best bread photo.”

The loaves in the images are a popular pull-apart snack bread that can be bought at 7-Elevens in Japan.

https://twitter.com/NorikoNiizuma/status/720528411031003136

The bread company must be psyched, and it should probably figure out a way to start a “Best Baby Bread Photo” contest or pageant of some sort.

Basically, this is what Instagram was invented for: babies and food, joined together in the most hilarious way possible. Here are a few of our favorites:

https://twitter.com/schwarzeKatze84/status/719940580306857984

https://twitter.com/nj_jun/status/720567788385898498

https://twitter.com/m1kua_a/status/720437701489471489

https://twitter.com/zatopapa/status/720948722067046400

[via BuzzFeed]