The Chipotle hole just keeps getting deeper. In the midst of the chain's latest bad PR month, things have taken a turn for the litigious, as a federal judge approved a civil lawsuit against Chipotle concerning its claims to be GMO-free.
According to Eater, the lawsuit stems from claims that Chipotle had removed all genetically modified foodstuffs from its restaurants, when in reality, it still serves meat from animals that ate genetically modified feed, thus undermining the whole GMO-free process.
To be fair, Chipotle is pretty open with customers about what the animals are fed, with this statement published on the GMO section of the company’s website: "It is important to note that most animal feed in the U.S. is genetically modified, which means that the meat and dairy served at Chipotle are likely to come from animals given at least some GMO feed."
That bit of fine print is not enough for the Floridians who have filed the lawsuit, apparently. A similar lawsuit was filed in California, but it was dismissed before reaching trial. When reached for comment by the Wall Street Journal, Chipotle spokesman Chris Arnold said, “We generally don't speak to details of pending legal actions, but don't believe there is any merit in these claims and will contest them."
Sounds pretty confident for a guy whose company has been taking nothing but Ls for the past year. Good luck, Chipotle; you need it.