When Burger King announced it was adding a grilled hot dog to its menu, fans had mixed feelings. Some were excited, seeing as there aren’t that many fast-food establishments that offer hot dogs.
Burger King Hot Dog review- 7.7/10 It was much better than I thought it’d be. Soft bun. Nice grilled flavor! pic.twitter.com/TM1p5Yl1Mu
— Brett Dreier (@IJGAbrett) March 8, 2016
While others were weary of the idea (after all, it is Burger King), thinking this could be a huge flop for BK.
@SteveUmstead is that a dead squirrel ?
— MightyZim (@DaddyMightyZim) March 2, 2016
Despite the mixed feedback, Burger King’s take on the hot dog is making waves. According to Business Insider, the BK Grilled Hot Dog is doing surprisingly well for the brand. As Grub Street notes, Carrols Restaurant Group reports between “80 and 120 hot dogs [are sold] per store per day.”
— Leslie Kerr (@Leslie_Kerr) February 25, 2016
Burger King’s grilled hots dogs come in two flavors: classic and chili cheese, which Wienerschnitzel fans will note is part of the hot-dog chain’s winning formula. Business Insider notes that, because the hot dogs are so small, customers tend to order additional food, making the menu item extremely profitable for Burger King.
Just had a Burger King hot dog and they are pretty good pic.twitter.com/Fr0beOtEBG
— Matt Vallery (@mattval123) February 24, 2016
If only they would just add all-day breakfast.
[via Business Insider]