Thanks to lazy people across Britain, Tesco is getting rid of the croissant’s iconic crescent shape because British consumers are sick of having a pastry that they can’t easily spread jam on. According to the Evening Standard, the change is happening as a reaction to a decrease in consumer demand for the traditional crescent-shaped pastry. The updated, uncurved pastries will maximize convenience for the modern customer who is lazy AF.
— The Telegraph (@Telegraph) February 18, 2016
Tesco spokesperson Harry Jones tells the Standard,
The Telegraph notes this change “will affect nearly one million a week of the supermarket’s own label products, which are currently curved.”
Consumer convenience is at an all-time high. In addition to Tesco’s straight croissants for easy jam spreading, the classic childhood favorite PB&J now has a frozen, pre-made “Uncrustables” counterpart. Meanwhile, there are Bagel-Fuls, a line-shaped bagel with cream cheese already inside.
The Brits might be into this change, but we have a feeling the French are cringing at the thought of a straight croissant.
— Catherine C (@PH_AdvocateEU) February 18, 2016
[via the Evening Standard]