To combat the effects sugar has on our waistlines, high-protein diets have become a staple weight-loss tactic. Given how many people now subscribe to diets heavy in protein like Atkins and South Beach, it’s only natural that big brands would want to capitalize on the trend.
After Cheerios debuted its own protein-packed cereal, people were disappointed it didn’t quite meet expectations. According to Fortune, the Center for Science in the Public Interest is filing a lawsuit agains the product for falsely advertising its product as a protein cereal.
CSPI litigation director Maia Kats explains, “Consumers who buy Cheerios Protein probably think they’re doing themselves a favor, and that this more expensive product is essentially a protein-fortified version of original Cheerios.” Instead, the Protein Cheerios are far from a healthier version of the OG. Just one regular serving size of Cheerios packs in three grams of protein and one gram of sugar. Conversely, a serving of Protein Cheerios has seven grams of protein but also seventeen grams of sugar, and is therefore much worse for your body. Kats notes, “…in fact, the main thing that distinguishes Cheerios Protein from original Cheerios is the huge amount of sugar and extra calories.”
So if you’re looking to get ripped in preparation for the summer, don’t go with Protein Cheerios. You’re better off chowing down on a leftover Chipotle burrito bowl for breakfast and doing some burpees.