If you ever felt that your chips were 90% air and only 10% product, you’re not alone.
Brooklyn-based photographer Henry Hargreaves used science to determine just how much we are being gypped when we open a bag of chips. In his video “Wasted Space,” Hargreaves uses a jug of water to determine which brands give you the most bang for your buck. Turns out we weren’t wrong after all, air really is occupying most of the space in our favorite bags of chips. He found many brands were just bags of expensive air with some chips only occupying 13% of the item.
Hargreaves discovered that the most environmentally-friendly way to package a bag of chips was to vacuum seal the product, thus giving the consumer more chips and less wasted space.
You can learn more about issues in our food industry on Hargreaves’s YouTube channel. Previously, he boiled down various brands of soda, using the leftover sugar content to create various types of lollipops.
Here’s a breakdown of the percentage of air and chips in these household brands, courtesy of Henry Hargreaves: