Campbell’s Chicken Noodle Soup—that iconic sick-day staple—is getting revamped.
After years of following the same recipe, the soup giant is introducing a new, more wholesome approach to its famous recipe. The new chicken noodle soup is made solely out of twenty ingredients, all of which can be found in the average household. Ten of the original thirty ingredients, including items such as potassium chloride, have been nixed from the soup to give it a more natural and healthful flavor.
According to Campbell’s chief executive Denise M. Morrison, the new recipe is “closing the gap between kitchen and plant,” giving both the health-minded customers and nostalgic Campbell’s fans the opportunity to indulge in the classic meal.
The New York Times reports that Campbell’s has not changed the recipe since 2011, when the company adjusted the soup’s spices and beta carotene to impact the product’s color. Now alongside the new recipe, the company has plans to launch its “Made for Real, Real Life” campaign to express the important role soup can play in every person’s pantry. (We’d argue soup also plays an important role in curing hangovers, but we digress.)
The new soup, which took two months to develop, is currently being launched with Star Wars-themed cans featuring classic characters such as Chewbacca and Darth Vader. A family soup until the end.
[via The New York Times]