When UK supermarket Morrison’s decided to introduce a fun and creative pizza in honor of the Rugby World Cup, distributors did not realize one large flaw with the design.
This pizza—if we’re being honest—doesn’t really look anything like a rugby ball.
As a reference, here’s what Morrison’s rugby-themed pizza looks like:
— karla (@misshubery) September 24, 2015
Here’s what an actual rugby ball looks like:
#rugbyball#l4l #f4f #scotland
According to The Telegraph, Laura Edwards was one of the first customers to spot the oddly themed pizza and stopped to take a photo. She explains,
Morrisons are selling a rugby pizza for the World Cup. Oh a rugby ball? Yes, that’s what I thought it was too. pic.twitter.com/8QXOdtPwUJ
— Ben Webbo (@BenWebbo23) October 9, 2015
Morrison’s has yet to weigh-in on the vag pizza. So if you’re still hoping to catch a peek of it for yourself, it’s available for £3 (~$5). The pie is 14 inches in diameter.
Morrisons, what is it up with this pizza? pic.twitter.com/ITjrh2lGOS
— LIAM TYLER (@LiamOliverTyler) September 17, 2015
Added to the list of poorly thought-through advertising campaigns; Introducing: Morrison’s “Rugby” pizza…. pic.twitter.com/S4dkumIRkr
— Didrik Ottesen (@DidrikOttesen) October 9, 2015
Although the grocery store may not have mastered the art of themed pizzas, these New York pizzeria powerhouses do it best and could afford to teach Morrison’s a thing or two.
— Tim Knockturn Alley (@timdonnelly) September 23, 2015