Pepsi had the keen idea of releasing limited-edition Pepsi Perfect bottles much like the one Marty McFly encounters in Back to the Future when he travels ahead to October 21, 2015 (i.e. today).

Unfortunately, according to customers who tried to order the bottles on Amazon, things have not gone great with the release. As of this writing, 87% of the reviews on Amazon have given the Pepsi Perfect launch one star. That’s 656 customers.

Here are just a few examples of some very unhappy fans:

30 Years: To purchase #pepsiperfect on Oct 21, 2015 Pepsi made fans of BTTF excited about waiting up all night to get the possibility of purchasing a childhood memory. By only making 6500 pieces Pepsi made it virtually impossible for most to get this item. Amazon helped even further by releasing the item on Oct 20, 2015 forty minutes before the actual date. Excellent work giant corporations. Maybe 30 years to plan for this specific date was not enough time.”

One Star: Not happy…..refreshed for hours on hours. Went into my cart a few times and then said my cart was empty. Not happy at all!!!!”

MMMMMM Coke taste so good over this crap from now on! – way to go Amazon and Pepsi… morons!”

ZERO STARS! After 42 years, I’m switching to COKE! YOU SUCK PEPSI! Can’t believe you would torment & tease your loyal customers & hard core BTTF fans! You couldn’t even BUY them in Canada, but apparently not in the US either! I’ve never been so angry! My American relatives tried to get one, but they were sold out before the start of the sale! LIARS! You don’t care about customer loyalty. Our family buys a LOT of Pepsi products, but no more. We won’t even patronize restaurants who sell your product. This was all a big marketing ploy but it backfired. Bye bye Pepsi!

We were screwed!!! – Released it early and I missed out!!!”


As the last review indicates, Pepsi Perfect was supposed to become available for order on October 21, but the site started granting orders on October 20. That led to a number of fans coming to the site after midnight on 10/21, only to find the bottles unavailable.

What only fans the flames is that, according to some of Amazon’s angry customers, the bottles are going for upwards of $2,000 on ebay. (To be fair, $2,000 seems to be the outlier, but there are quite a few bottles going for upwards of $500.)

Screen shot 2015-10-21 at 8.30.22 AM

Also in the interest of fairness, there are 86 five-star reviews on the site as well—most, it seems, from fans who came to the site this morning and found success. One user, who had initially entitled his review “I will never again purchase or consume a Pepsi product …” added an update this morning that read: “Upgrading to 4 stars. Was able to snag one at 9:00am ES, as promised. Thanks for almost giving me an aneurism, Amazon and Pepsi! Happy Back to the Future Day, everyone!”

So, it seems that Pepsi and Amazon might be figuring this thing out—albeit possibly too late for scores of agitated fans who’ve already been burned. If only there was a way for the two to go back and do it all over again. Hmm. Come to think of it…


Photo: Flickr/Jacob Weiner