When you’re as successful as basketball legend Shaquille O’Neal, endorsement deals line up at your doorstep.
When Starbucks CEO Howard Schultz decided he wanted to expand his line of coffee houses to African-American communities, Schultz reached out to Shaq to help him open up the franchises.
Unfortunately for Schultz, Shaq wasn’t interested. In a recent episode of In Depth With Graham Bensinger, the former Los Angeles Laker explains that he would “never do it” because “Black people don’t drink coffee.”
Shaq tells the story of the non-deal with Schultz,
O’Neal missed out on what could have likely been a multi-million dollar deal, and his logic surrounding coffee was slightly flawed. Still, you can’t help but respect a man that only endorses products he believes in.
[via Yahoo! News]