In North Carolina, the smell of success is the smell of barbecue. The Tar Heel State unveiled its newest state-sponsored lottery game last week: a scratcher ticket with a little something extra.
The $2 scratch-and-sniff tickets, aptly named “BBQ Bucks,” give off the smokey scent of BBQ. The top prize for the scratcher is $25,000, but don’t be too bummed if your ticket isn’t a winner. Every ticket holder is eligible for the “1,000 lbs. Pork Giveaway,” a redraw event where 10 winners will each win 100 pounds of pork and a new grill. (Not a bad consolation prize, if you ask us.)
The lottery is encouraging people to weigh in on the age-old North Carolina BBQ debate: “Which is Best, East or West?” BBQ connoisseurs aged 18 and up can cast their vote on Twitter by using the hashtags #bbqbucks and either #east or #west, or on the lottery’s Facebook page by commenting “EAST” or “WEST.” As for the smell, lottery officials decided to leave that neutral, choosing a “smoky BBQ” scent that purposely plays no favorites, according to lottery spokesman Chris Bushnell. He says,