In the early days of Y2K, the electric-blue liqueur Hpnotiq was ubiquitous in rap lyrics and videos. Back in 2005, Kanye rapped “Hpnotiq for Henny? Now nigga that’s a chaser“; just a year earlier, Diddy professed he’d “Give you Hpnotiq to get you erotic.” Eventually, the genre’s penchant for the beverage waned and it faded into the distance.

Now Hpnotiq is staging a comeback. According to a recent release from the company, “Hpnotiq is enlisting hip-hop artist Cam’ron, artist Naturel, rapper and artist Yung Jake, and New York-based DJ and entrepreneur Va$htie Kola—otherwise known as the Hpnotiq ‘Class of 2001’—to tap into consumers’ nostalgia for the 1990s and early 2000s via a full brand makeover.”


That’s a pretty good lineup of Hpnotiq ambassadors if you ask us. Come to think of it, maybe they should have thrown Weezy in there for good measure.


Photo: Facebook/Hpnotiq

We have no doubt that the return of the blue drink means there will be a resurgence of the Incredible Hulk, a mixture of Henny and Hpnotiqand we can not wait. Mark our words: It’s only a matter of time before PDT adds an Incredible Hulk cocktail to its menu.

When you roll to your friend’s kickback over Labor Day, be sure to bring a bottle of Hpnotiq, and yell out “Hey hey hey, I’m what’s happ’nin / Hpnotiq in my drink (that’s right!).” If anyone questions you, feel free to reference this article.

[via High Snobiety]

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