This summer has been filled with great new Oreo products, including the brownie batter flavor and diet-friendly Oreo Thins. But the cookie company knew it had to step up it’s game if it wanted to go for the three-peat in successful new goods.

Recent images of cinnamon bun-flavored Oreos surfaced throughout the internet, making it clear that Oreo has been developing a new flavor behind the scenes. Unlike the unsuccessful Oreos of the past like fruit punch and banana split, the cinnamon bun flavor looks promising with it’s cinnamon-flavored cookies and cinnamon bun-flavored creme.

A representative from Oreo confirmed that the flavor is indeed in the works, but a release date hasn’t yet been announced.

People notes that the cookie packaging does not say “limited edition,” possibly alluding to the fact that the flavor could be a permanent addition to the Oreo line. The box will contain 12.2 oz of cookies rather than a traditional limited-edition flavor size of 10.7 oz.

Updates on the cinnamon bun flavor will be posted as the story develops.

[via Eater, People]