The only thing better than crushing a giant bowl of cereal for breakfast is drinking a cereal-inspired beer.
“HefeWheaties,” a new beer collaboration from Wheaties maker General Mills and Minneapolis brewery Fulton, just made breakfast beer a legitimate morning game plan.
The limited-edition wheat beer isn’t brewed with actual Wheaties; although, hefeweizen is “typically brewed with over 50 percent malted wheat, making it a natural fit for Wheaties,” according to a blog post by General Mills. Plus, the beer is sold in dope 16-ounce cans that resemble a Wheaties box.
Ryan Petz, president and co-founder of Fulton, says,
You can cop a can of HefeWheaties starting August 26. Four-packs will be sold at limited retailers in the Twin Cities area, while quantities last, according to General Mills. And if you want an excuse to visit Fulton Beer, the brewery’s taproom in Minneapolis will host several events featuring HefeWheaties.
“We’ll see how people react to it,” says the Fulton co-founder. “If it’s something everybody loves, we’ll obviously consider doing it again in a bigger and more widely distributed way in the future.”