Sneaker boutique KITH NYC is the brand behind New York’s first sneaker store/cereal bar, which opens to the public this Tuesday, August 25 in Prospect Heights, Brooklyn.

The company revamped its Flatbush Ave location and rebranded it as ‘Kith Treats,’ a 3,000-square-foot sneaker shop featuring a cereal bar with 24 varieties of breakfast cereal, plus five types of milk (including chocolate and almond) and 25 toppings (such as coconut flakes and cookie dough). Also featured at the store: designer menswear, the latest sneaker releases, and 750 cast-Air Jordan II sneakers suspended from the ceiling.

At the bar, you can order one to three servings of cereal, depending on how hardcore your addiction is. Orders of two or more servings are served in collectible mini shoeboxes, because even your cereal should look swaggy.

kiththtMini shoebox designed by KITH, Andre Agassi, and Nike. (Photo: KITH NYC)

KITH owner Ronnie Fieg asked tennis player Andre Agassi, Queen’s rapper Action Bronson, Complex Magazine’s Joe La Puma, and others to curate their dream cereal combos for the Kith Treats menu.

We’re most definitely ordering The Bam Bam (Rice Krispies, Cookie Crisp, Cinnamon Toast Crunch, Kit Kat, Oreo, Marshmallow Charms, skim milk) when we hit up the bar.


And if you’re craving some creaminess with all that sugar, you can order ice cream with your cereal to create a “Cereal Swirl.”


But KITH treats is not just about cereal and ice cream. Complex Sneakers reports,

On the footwear end, Kith Brooklyn promises to house brands as diverse as Nike, adidas, and ASICS to Birkenstock, Buscemi, and Timberland. There’s also an exclusive VIP room for friends and family, as well as a section known as the Kith Archive that will contain displays of Fieg’s previous collaborations. 

Tims with a side of Cinnamon Toast Crunch? Need it.

[via KITH NYC, Complex Sneakers]