The 2015 pumpkin-spice craze has already gone into full effect, giving #basic boys and girls a plethora of pumpkin-spiced options to survive the fall season.

In years past, surprising companies have swooped in on the the trend, creating “interesting” products we never thought we needed, from pumpkin spice greek yogurt and hummus to pumpkin spice vodka. And this year will be no different. Marshmallow company Peeps introduced its first-ever pumpkin-spice Peeps set to come out at the end of August.


Photo: Peeps

It seems as though everyone wants to take part in the hype—even Kellogg’s. Starting this fall, Kellogg’s Mini Wheats will become the first major brand to launch a pumpkin-spice cereal, proving this year’s pumpkin apocalypse is just beginning. 

Kellogg’s has yet to announce a nationwide release date, but the cereal has already begun creeping onto the shelves of select grocery stores. If you’re able to find a box, you can pair your new cereal with pumpkin spice PopTarts and pumpkin spice milk for a breakfast that no sane human being would actually want to eat.

[via Refinery 29]