As the #cleanliving and almond milk-over-everything lifestyle become de rigueur, the dairy industry has come under heavy scrutiny.

After many issues with the dairy industry were revealed in documentaries like Food Inc., the public began to question whether or not diary products are actually beneficial to our overall healthIn an attempt to give butter a better reputation, The Danish Dairy Research Foundation funded a study to figure out if the dairy product is good or bad for you. Unfortunately for the DDRF, the study backfired, reconfirming that even moderate levels of butter consumption could result in higher bad cholesterol.

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Marion Nestle, the Paulette Goddard Professor of Nutrition & Food Studies at New York University, tells The Washington Post, “The first thing you need to do when you read a study is figure out who paid for it.”

The dairy industry has previously funded studies to prove that consuming dairy products builds strong bones, when in reality, the product might be more detrimental to a person’s health than originally believed. Nestle goes on to state, “It’s very rare for an industry-funded study to find something that goes against the interests of that industry.”

The Washington Post notes that this is not the first time an industry has poured money into research that did not present the outcome it had hoped for. In the past, the American Pistachio Growers funded a study that found the nuts caused poor performance during exercise. But while the study may be unhelpful for industry sales, honest research allows the public to make educated decisions about food, which sounds like a win-win in our book.

[via Washington Post]