May 20 usually seems like a letdown after the high of 4/20, but Shake Shack is looking to make today special with the much-anticipated reopening of its original, al-fresco location in Madison Square Park.
The beloved burger stand has been closed for the last seven months for renovations, and while the changes won’t be immediately apparent to visitors (the focus was on rebuilding the kitchen and making other operations-side improvements), there are two brand-new menu items exclusive to the MSP outpost: the limited-edition ParkBurger, topped with cave-aged Jasper Hill Farm raw cow’s-milk cheese sauce and Niman Ranch applewood smoked bacon, and Shack Phoenix, an unfiltered German-style lager created by Brooklyn Brewery. Here’s the ParkBurger in all its glory:
In true Shack style, there will be all sorts of other festivities to celebrate the big day: Early visitors received special t-shirts in anticipation of the 11am opening, the brass-and-drum Brooklyn United Marching Band will be cruising through the park at lunch, and pups get gratis ShackBurger Dog Biscuits from Bocce Bakery from noon-2pm.
When we determined the most-Instagrammed dishes in NYC a few months ago, we noted that Shake Shack Madison Square Park’s closure had likely skewed the rankings. Now that the location is back in business, expect to see your feed inundated with #nofilter ShackBurger shots from friends who skip out of work to line up for the classic Shack Shack experience.