While we’ve been predicting the death of kale for months now, it’s clear that the leafy green is not content to accept its spot in the food-trend cemetery. Instead, the McDonald’s rumor we mentioned in March has come true: Kale is now in testing both at nine Southern California locations, as well as some in Canada.
The OC Register reports that the chain is serving an egg white-and-turkey sausage breakfast bowl with kale at locations in Los Angeles, Long Beach, and Santa Monica. You’ll note that spinach is still the chief leafy green spotted in the official promotional photo above.
According to the chain, the breakfast bowl also features the following ingredients:
- turkey sausage
- egg whites
- “bruschetta-style” basil (What does this mean? Torn? Whole-leaf? Not pesto?)
- “tomato topping”
Prices vary by location and range from $3.99 to $4.39.
Analyst Mark Kalinowski of Janney Capital Markets said of the promotion,
Meanwhile, our neighbors to the north also had a separate announcement: McDonald’s Canada is testing kale salads at locations throughout the country, reports the Toronto Star.
Three new salads will all feature kale—Caesar, Greek, and Harvest. Other new ingredients include roasted pumpkin seeds, olive-infused couscous, and lollo rosso lettuce. The new salads will replace the older Caesar and garden salad versions, and will retail for $6.99 CDN each.
This test will run throughout the summer, and only two of these three salads will remain on the menu afterwards. It’s a kale showdown.
Anne Parks, McDonald’s Canada director of menu management, told the Toronto Star:
Parks also added that Canadian customers allegedly have a more adventurous palate than their American counterparts, and are more likely to embrace higher levels of spice and “more offbeat” ingredients.
Even if kale makes the jump to chain ubiquity, we’re almost certain that we won’t see another year like 2013, when 262 babies were actually named after the vegetable.