Gone are the days of the O.G. Hamburglar—you know, the pudgy redhead in a striped suit running around stealing Big Macs.
McDonald’s has replaced the little guy with Hamburglar 2.0. This new-wave hamburger thief wears knock-off Air Yeezys, skinny jeans, an unfortunate fedora, a black trench, and a horizontal striped shirt from J Crew.
— Khushbu Shah (@KhushAndOJ) May 6, 2015
In a statement to Mashable, McDonald’s’ Vice President of U.S. Marketing explains the perplexing new character,
So, what does the public thinks about Hamburglar’s new look?
Some people think Hamburglar is hot AF…
Gonna be weird to tell my kids that the Hamburglar wasn’t always hot af. pic.twitter.com/QD2p50kWza
— Louis Peitzman (@LouisPeitzman) May 6, 2015
I’d let the new hamburglar something something food/sex pun
— hashtag hannah (@hahanuhuhh) May 6, 2015
[INT. MCDONALDS HQ] EXEC stands in front of WHITE BOARD: Gentlemen, I present: the turnaround plan!WHITE BOARD READS: “HOT HAMBURGLAR”
— Rusty Foster (@rustyk5) May 6, 2015
Others think he looks terrifying…
I’m OK with McDonald’s bringing back the Hamburglar but I’m not sure his new look is appropriate for kids. pic.twitter.com/EMuuRu0y7X
— Moltz (@Moltz) May 6, 2015
McDonald’s is really taking The Hamburglar in a bold new direction. pic.twitter.com/pr4WbXdMbI
— Maggie Serota (@maggieserota) May 6, 2015
And like Charles Manson…
— Diane N. Sevenay (@Diane_7A) May 6, 2015
And a little like Macklemore…
It’s super obvious that Superman is Clark Kent, but it’s even more obvious that The Hamburglar is Macklemore. pic.twitter.com/Vi23so5mLF
— Joseph Scrimshaw (@JosephScrimshaw) May 6, 2015
And the WWF wrestler Repo Man…
— Chris Welch (@chriswelch) May 6, 2015
And a French porn star…
— RBIII (@RobBartenstein) May 6, 2015
Who do YOU think the Hamburglar looks like? Leave us a note in the comments.