Sweetgreen, the healthy fast-casual chain that dots the East Coast, has been selling a super-corny t-shirt for the past year and a half that’s inspired by Kendrick Lamar. Across the grey shirt the company has printed “Beets Don’t Kale My Vibe,” based off the Good Kid, m.A.A.d. City track, “B*tch, Don’t Kill My Vibe,” and reached peak-caucasity in the process.
The company has taken its pun one step further: It will sell an actual “Beets Don’t Kale My Vibe” salad in honor of K. Dot’s headlining its Sweetlife Music Festival from May 30-31 in Columbia, Md.
Here’s the deal, per a company PR release:
Ten percent of the proceeds from the salad will then go to Sweetgreen’s in-school food charity FoodCorps (the charity helps kids understand healthy eating habits).
Complex senior editor and Sweetgreen aficionado Foster Kamer had several thoughts on the company’s latest salad:
1. Given the fact that it doesn’t have any corn in it, proportionally, that makes this the corniest f*cking salad in human history.
2. There is no such thing as a “limited-edition” salad.
3. Kendrick Lamar’s song “inspired” this salad. Let’s just leave that there, or not: I genuinely hope people think of salad when listening to Kendrick Lamar, now.
4. So if I order another salad at Sweetgreen, they won’t donate to charity? Really unfairly overburdens those who don’t like beets, no?
5. This is stupid.
Sounds about right.