Shake Shack is officially encroaching on In-N-Out’s turf.
According to a press release, Shake Shack will open its doors in West Hollywood in 2016.
The first Los Angeles Shake Shack will be located on the corner of Santa Monica Boulevard and West Knoll Drive, one block west of La Cienega.
That’s right, L.A. residents no longer have to drive to Las Vegas—the furthest West the Shack burger has made it thus far—to get their fix.
Thus far, Angelenos reactions have been mixed:
SHAKE SHACK IS COMING TO LA SOMEONE HOLD ME — Alyssa (@Lyssa_maary) April 21, 2015
LA is getting a Shake Shack and I don’t care. — Chicks with Knives (@ChickswKnives) April 21, 2015
One thing is for sure: We’re doing a side-by-side In-N-Out/Shake Shack taste test asap.
The publicly traded burger company, fresh off its IPO, is expanding rapidly. The burger chain is currently building new locations in Las Vegas, Austin, and Tokyo, with additional locations on the East Coast to come.
[via Shake Shack, Eater]