From the food genius minds of Chief Culinary Officer David Chang and Executive Chef Soa Davies (formerly of Le Bernardin), the new delivery app aims to bring restaurant-quality dining right to your front door in a couple of taps.
Maple has quickly become one of the year’s most anticipated food-and-tech projects, raising a whopping $22 million in funds from investors in March.
“We wanted to make delivery exceptional at every touch point,” CEO and co-founder Caleb Merkl tells First We Feast. He continues,
While New Yorkers have recently been #blessed with a number of alternative delivery services like Caviar and Arcade, Maple brings a unique spin to high end delivery by focusing on an ever rotating selection of dishes featuring fresh, seasonal ingredients.
“We’re committed to sourcing the most sustainable, local ingredients as much as we can,” said Davies. “We want to be as seasonally driven as possible. Right now we’re using asparagus, radishes, and spring vegetables. In the summer we’ll be using a lot of summer squashes. More than anything, we wanted to source through farmers that we trust and know.”
Maple will initially serve FiDi (below Chambers) for both lunch and dinner, with a budget-friendly $12 price point for lunches and $15 for dinners including tip, tax, and delivery. Three meals (which switch up daily) will be available.
“Step one for us is making sure we have happy customers and making this work in FiDi,” said Merkl. “Then, step two is going after all of Manhattan. Step three in terms of going to other cities is something we’re not super focused on right now, but that’s for down the road.”