McDonald’s released a statement this morning saying that it would phase out its use of birds treated with antibiotics and it would begin “sourcing chicken raised without antibiotics important to human medicine.” We’re not sure the company needed to specify “important to human medicine,” but we’re ecstatic about the news nonetheless.
The struggling chain is one of the largest buyers of chicken in the country, so this move is likely to have an enormous impact on the way poultry in America is raised.
McDonald’s has been feeling pressure from customers—especially Millennials—who want to feel good about what they’re eating and know that their food choices are ethical. Chipotle dominates when it comes to informing its customers that the chain’s meat is ethically-raised.
McDonald’s U.S President Mike Andres says, “Our customers want food that they feel great about eating—all the way from the farm to the restaurant – and these moves take a step toward better delivering on those expectations.”
We’re glad McDonald’s is getting hip to consumer preferences. McDonald’s said the change, in its domestic restaurants, would occur over the next two years. According to the statement made by McDonald’s,
The company also said that later this year, it would give customers the option of low-fat and chocolate milk from cows that have not been treated with the artificial growth hormone rBST.
Long live hormone- and antibiotic-pumped poultry, which puts humans at risk for chronic disease, obesity, and drug-resistant bacteria.